BMW iX3 Gets Starring Role In MCU Hit Shang Chi
BMW iX3 Gets Starring Role In MCU Hit Shang Chi

BMW iX3 Gets Starring Role In MCU Hit Shang Chi

All the options, tech, and EV range in the world will not mean anything if people do not know about the BMW iX3 in the first place. As previously mentioned, to help get people interested in their upcoming EV crossover, BMW teamed up with Marvel Studios to get product placement in Shang-Chi and The Legend of The Ten Rings.

The product placement goes well beyond just the BMW iX3. The BMW M8 and the i8 also make appearances in the film. However, it is easily the iX3 that gets the most screen time. We won’t divulge any spoilers here, but there is an action-packed chase scene with the BMW iX3 front and center.

Considering that Shang-Chi has a global box office take of well over 100 million dollars, we have to assume at least some of that audience will express interest in the iX3

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