If you’d like to obtain rock bottom prices on a new car, avoid all the sales pressure at the dealership, then you have come to the right place. The information you will receive in this guide will most likely surprise you…

You will learn one of the dealers most coveted secrets… True Dealer Cost (And No, it is NOT the invoice price!)

First, The Problem:

Dealer prices are full of hidden profits that are often times not passed on to the customer. Even dealer invoice prices are often thousands of dollars above actual cost…

… Everywhere you go on the Internet, you read about “How to buy at $500 or $1000 over dealer invoice” – usually you have to pay for this information – This is bad advice.

Two Reasons NOT to buy at or near dealer invoice:

Reason one: Dealer invoices have up to two to three percent holdback that is usually reserved for fleet customers. The general public is not aware of this inflation.

Reason two: The manufacturer also offers rebates and delivery allowances in the range of a few hundred to thousands of dollars that is supposed to come off the price – Again easily stolen by a dishonest dealer.

Combining the hidden holdback with many rebates offered by the manufacturer, there can often times be a difference of $2000 or $3000 between the invoice price and actual dealer cost. If you purchase a vehicle at invoice prices – with a $3000 difference – the dealer makes $3000 on the vehicle. Many dealers will easily settle for a $1500 to $2500 profit. If they do, and you purchase the vehicle correctly, you will be well below dealer invoice!

Your awareness of these hidden savings combined with using the right online “car pricing services” can put this money into your pocket – not theirs. Car pricing services offer free price quotes from there vast network of trained dealers.

• Good online pricing services are free of charge.
• Good online pricing services bypass the salesman completely – You don’t have to worry about scams, selling systems or annoying phone calls
• They provide you with dealer invoice prices and incentives ahead of time – You can easily figure out the true dealer cost of a vehicle by using the formula below – Knowledge is power.

With the cost of a vehicle you know where you stand. You can then figure out what a dealer is making on your sale. Dealers using online pricing services know you have this information and provide quotes accordingly – usually in the fleet pricing area. (They won’t gouge you on the price!)

How to Leverage Pricing Services to Save Money:

To leverage this system in order to maximize your savings, you need to get as many quotes from competing online pricing services as possible. Dealers will compete for your business based on price and not sales pressure. The best pricing services deal with fleet managers or Internet managers. They don’t make money on overall profit but on sales volume, and they are happy to offer you the lowest price to get your business.

• One: You pay absolutely nothing for the service! It’s Free.
• Two: Deal with a Fleet or Internet manager – no pressured sales.
• Three: Offer all information necessary to make an informed decision: Invoice prices, rebates and incentives, a break down of options and their cost. (Needed to calculate true dealer cost)
• Four: Offer quick turnaround time. You will often receive quotes the first day – sometimes in less than an hour!
• Five: When it’s time to take delivery you simply pay and drive off in the car you want at the price you want – they won’t switch you to another vehicle at a higher price.

Many similar services on the Internet charge up to three hundred dollars for this service and promise you invoice pricing. You know that the invoice price has hold back and rebates that need to come off. Paying for invoice pricing is like paying a fee to get ripped off.

Side Note: Actually, there are hundreds of price quote services but 99% of them simply sell your information to the highest bidder. (Many to multiple sources!) Car Clearance Deals, NADAguides, Cars Direct and MotorTrend. will protect your privacy – and offer good hassle-free shopping.

How to get started – Determine True Dealer Cost…

The first thing you have to do is visit Car Clearance Deals, NADAguides, Cars Direct and MotorTrend – fill in your information, the car you want and the equipment. As you are doing so you will receive the MSRP and Dealer Invoice prices for the car and chosen options. You will also receive the current rebate that you are entitled to. Copy this information down. When you are finished completing the quote process you will be able to figure out dealer cost using the following formula:

• Dealer Invoice + Destination Charge + Options – Holdback = True Dealer Cost
• True Dealer Cost + taxes / Licensing – Rebate = Your on the road price.
• Click here for Holdback amounts and definitions of each of the items in the above formula

Here is an example:

To keep it simple the destination charge and options are left out…

Invoice price: $20,000
Holdback: $700
Rebate: $3000

Note that the prices above do not reflect a real vehicle – they are simply examples to help illustrate the formula.

$20,000 – $700 = $19,300 dealer cost. If you buy this vehicle for $19,300, you just made a purchase at dealer cost ($700 below invoice). The dealer made $3,000 because they kept the rebate as profit.

Many dealers are willing to make much less profit than $3000. If the vehicle is in high supply with a good rebate you may do much better than the example above. Get price quotes from Car Clearance Deals, NAD Aguides, Cars Direct and Motor Trend. Wait for your price quotes and see who is the lowest. You will know how much they are making on the car and you will have a great price – usually below invoice.

Why this works…

• Dealers in these networks know that you will be getting competing quotes – they have to compete based on price.
• Dealers also know that you are an informed Internet shopper and you are armed with this information – they will price a vehicle accordingly.
• Perhaps the most important item is the rebate. If a rebate is $2000 and you buy a vehicle for $100 below invoice, the dealer still makes good money and you received a great price.

Give it a try! Let us know how you made out. We have been getting great feedback from people using this service and would love to here from you. Again the services that offer the best prices: Car Clearance Deals, NADAguides, Cars Direct and MotorTrend.

NOTE: Please note that in some cases you are only entitled to rebates if you do not choose the advertised low financing percentage from the manufacturer. In other words you can’t have both. Again this varies with the vehicle, time of year and location. Getting quotes from Car Clearance Deals, NADAguides, Cars Direct and MotorTrend, will provide you with the necessary information regarding rebates.